Street Art on the 25th floor of the Tour Pleyel

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If you like street art, greats views of Paris, secret projects and creative installations – this video will blow your mind and reveal what happened recently on the 25th floor of the Tour Pleyel in Saint-Denis, where the French artist collective called 9eme concept (9th concept) set up a secret and ephemeral residency that gathered 22 amazing artists…

Directed by Jules Hidrot the video highlights the entire process of creation of this residency. A great way to share this funky experience in altitude offering an amazing panoramic view of Paris and its suburbs, and a short creative break in this every day business building.

The concept

These 22 inspired people transformed 6458 square feet of open space into a harmonious creation with frescoes on the walls, floor, ceiling and even elevators. Everything was covered with tags, murals, drip painting, chalk, ink, collages and of course spray paint, reminding true street art fans by its colorful and fearless dimension about Tour Paris 13 -one of the biggest street art projects every made.

Tour Pleyel - ©Jules HidrotTour Pleyel - ©Jules Hidrot

Tour Pleyel - ©Jules Hidrot

You guessed it, all the styles were represented and they were all over the place. Prisms of color helped to cut the space and link the interventions of each artist: Alexandre d’Alessio,Bruno Leyval, Clément Laurentin, Franck Pellegrino, Gilbert Petit, Jean Jacques Tachdjian, Jerk 45, Joachim Romain, Juan, LapinThur, LeJam, Mast Cora, Mattia Lullini, Ned, Niark, Nick Torgoff, Pedro, Romain Froquet, Stéphane Carricondo, The Blind, and Theo Lopez. Thus, the final installation could be perceived at both the individual and collective level.

Tour Pleyel - ©Jules Hidrot

Tour Pleyel - ©Jules HidrotTour Pleyel - ©Jules Hidrot

But how did the 9eme concept get the keys of this crazy place, all surrounded by office workers? Stéphane Carricondo, the co-founder of the 9eme concept, revealed us that he had a crush for this raw open-space during an on site visit for Desperados Wild Club.

Tour Pleyel - ©Jules Hidrot

They made a deal. The 9eme concept has one week free-residency to do whatever they want prior one particular event. In exchange, Desperados enjoy a great and full artistic scenography for their biggest annual party.

The experience

Exclusively for our blog the artists shared some stories about the residency.

“An incredible place to paint”, remembers Romain Froquet. “You meet office workers on the elevator each morning. The funniest thing was that they were intrigued by our attendance, all dirty, full of painting. So almost every day, few people were appearing by the elevator, pretending they missed their floor, or during their lunch break, furtively looking at our work and saying: “Oh, very nice!! Can I stay just a little to see what you are doing?”. Then they came back to their office and spread the word.”

Tour Pleyel - ©Jules Hidrot

Tour Pleyel - ©Jules HidrotTour Pleyel - ©Jules Hidrot

As Theo Lopez explained us, another funny thing for the artists was the attendance of the video team, “on their back”, during the full week, 10 hours a day, with a camera and a traveling crane. From the beginning of the project, 9eme concept knew the video was the key. This was the only way to share the frescoes with everyone, as unfortunately this installation isn’t available to the public.

Tour Pleyel - ©Jules Hidrot

The film maker Jules Hidrot also told us some stories about the residency, specially about his careful choice of music. “It is fundamental for me to create a good dynamic. Mast Cora, one of the participating artists, (who makes some good electronic music in life), composed the sound. We collaborated to create music that perfectly match with the different chapters of the video.” 

Tour Pleyel - ©Jules Hidrot

Jules Hidrot remembers: “25th floor of the Tour Pleyel was a very nice scenery to film. The hardest thing I guess was to kick the artist out at the end of the five days residency, to take the final pictures of the installation, before giving back the keys. The 22 artists just couldn’t stop painting!”

9eme concept artist collective

This is one of the oldest French artists collectives with their 23 years of existence, 15 artists, mostly painters, stencils artists and graphic designers. They share their time between individual and collective projects with institutions, brands, galleries etc.

Tour Pleyel - ©Jules Hidrot

Tour Pleyel - ©Jules HidrotTour Pleyel - ©Jules Hidrot

Another residency is coming out by the 9eme concept but it’s too soon to talk about it. For now it’s a secret, that the readers of our blog will be the first to know…

1 Comment on "Street Art on the 25th floor of the Tour Pleyel"

  1. Pingback: Things to do in Paris – Our creative guide for Autumn 2014 | Your Paris

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